we support dirt track racing

We know how much time, effort and financial backing it takes to put a race car on the track. Which is why we created Wicked Cushion to help support the drivers, leagues and facilities that work so hard to entertain loyal race fans. 


Wicked Cushion is a cross-aspect marketing platform whose goal is to promote all segments of dirt track racing. We provide financial and marketing assistance to racing drivers and teams while connecting innovative products, brands and companies with all that dirt track racing and eSports has to offer. By providing support services for both teams and sponsors, we help ensure that all parties get the most out of their partnerships. 

Want to support your favorite drivers? Sales from our products help us to give back to the sport, so shop Wicked Cushion or Wicked Energy Gum anytime, anywhere. 

Are you a brand or company that would like to tap into all that dirt track racing has to offer? Email Kristin@Wicked-Cushion.com for more info on partnering with a Team Wicked Cushion driver, series or property. If you're a driver looking for marketing support, check out our Driver Services page for more info on how we can work together. 


Wicked Drivers

Wicked Cushion drivers represent the best in the business. From up-and-coming drivers you'll want to keep your eyes on to living legends and multi-time champions, Wicked Cushion is proud to support your favorite teams in sprint car racing through our products and services. We are continually adding talented drivers to the Wicked Cushion platform so check back often!

Click on your favorite driver above to learn more about their history, team, sponsors and Wicked Cushion gear! 

Wicked Alumni

Racing Series

Wicked Cushion is an avid supporter of dirt track racing.  Our brands can be found in support of the series listed below as well as many other series, facilities and race teams. To learn more about some of the best dirt track racing in the US, please click on a  logo below!



Wicked Cushion drivers are proudly supported by a number of marketing partners across a variety of industries whose businesses reach thousands of engaged racing fans, small business owners and decision makers. Click on the logos below to learn more about the companies who support Wicked Cushion drivers.