Updated: Sep 2, 2020

Wicked Cushion Welcomes the Alkaline Water Company and its Alkaline88 brand as a new Partner for the 2020 Race Season

New York, NY (JANUARY 24, 2019) - Wicked Cushion, LLC announced today that it has arranged and is party to a new sponsorship agreement for Justin Sanders in the various Justin Sanders Racing prepared race cars and Brent Marks driving the CJB Motorsports number 5 and one other driver to be announced at a later date. Wicked Cushion signed a co-primary sponsorship agreement for Sanders and an associate sponsorship agreement for Marks for the 2020 racing season including events with the World of Outlaws, All-Star Circuit of Champions, King of the West Series, Sprint Car Challenge Tour, the ASCS National Tour and other events around the country.

Justin Sanders is one of the most prolific racers out of the California circuit. Justin has won a combined total of 30 races over the 2018 and 2019 race season, including the 2019 Copper Classic, making him one of the winningest drivers on the west coast. The Justin Sanders Racing team will carry the Alkaline88 branding on the body of its race cars as well as on the top of the top wing for the entire season.

The Alkaline88 branding will also be prominently displayed on the side rear panels as well as on the underside of the top wing on the CJB Motorsports number 5 for the entire 2020 racing season. Brent Marks is no stranger to competition as he has competed as a full-time World of Outlaws series driver over the past four years. Brent capped off an amazing 2019 race season with his win of the Williams Grove National Open!

“We are happy to be back with Wicked Cushion for 2020,” said Justin Sanders, driver of the Justin Sanders Racing sprint cars. We won quite a few races with a Wicked Cushion “WC” on the car in 2019 and are excited that they came back to help with this new sponsorship opportunity. “We’re are really looking forward to having Alkaline88 on board this year and know that the race fans are going to love learning about their amazing products”.

Brent Marks echoed the sentiment by saying that, “Wicked Cushion has been in constant contact with me for over a year. They have been trying to find the right fit with sponsorship opportunities and I am glad that we found an opportunity for Alkaline88 with the CJB 5 car. I look forward to adding to the Wicked Cushion winning tradition during the 2020 race season”!

“We are excited to partner with and introduce Alkaline88 products to the racing community as well as the Esports community,” said Matthew Henninger, founder of Wicked Cushion. “The Alkaline88 products are really fantastic and we have been hooked on their taste profile ever since they were introduced to our company in late 2019. We know that all of the race fans will love their alkaline and flavored waters.”

Alkaline88® Quick Facts

The Alkaline Water Company (TAWC) is a producer of premium bottled alkaline and flavored water sold under the brand name Alkaline88® and A88™, respectively. In merely six years, Alkaline88® is the 10th largest enhanced water brand in the country. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes.

In June 2019, the company announced its line of flavored water, which is now available in Lemon, Blood Orange, Raspberry, Watermelon, Peach Mango, and Lemon Lime.

The Company recently announced a broad line of CBD infused products* which include ingestibles and topical products. For its ingestibles line, the A88™ Infused Beverage Division Inc. produces CBD infused drinks, beverage shots, tinctures, capsules, and powder packs. For its topicals line, A88™ Infused Products Inc. produces salves, balms, lotions, essential oils, and bath-salt all made with lab-tested full-spectrum hemp. (Soon to be available at )

The Alkaline Water Company Inc. is currently pursuing a national multi-channel, mass-market expansion strategy with a direct-to-warehouse model and co-packaging facilities that are strategically located 600 miles within 95% of the U.S. population. The product is available at 55,000 retail stores nationwide. The Company is headquartered in Scottsdale, Arizona, and trades on the NASDAQ and Toronto Venture Stock Exchange under the symbol WTER.

“This is a new marketing approach for The Alkaline Water Company, so we are very excited to introduce our brand to loyal fans of dirt track racing. Friends and family enjoy the clean, smooth taste of our flagship product, Alkaline88® and our flavor-infused waters which will surely going to resonate with the racing community. We wish Justin Sander and Brent Marks a successful season in 2020 and looking forward to seeing them continue their winning tradition with the Alkaline88® logo prominently displayed around their cars,” said Ricky Wright, CEO of the Alkaline Water Company.

*The Company intends to comply in full, with all federal, state, and local laws, rules, and regulations as the Company develops its hemp extract alkaline waters and other product lines. The Company will not pursue the commercial production or sale of hemp extract-infused products until legally permitted. The Company is closely watching and responding to all regulatory developments within the FDA and in each U.S. state, and plans to launch its CBD products accordingly.

About The Alkaline Water Company Inc.

The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is a producer of premium bottled alkaline and flavored water sold under the brand names Alkaline88® and A88™, respectively. Founded in 2012, the Company is headquartered in Scottsdale, Arizona. To learn more about The Alkaline Water Company, please visit or connect on Facebook, Twitter, Instagram, or LinkedIn.

About Wicked Cushion

New York City based Wicked Cushion is a cross-aspect marketing platform and whose goal is to promote all forms of dirt track racing while helping to support the drivers, leagues, and facilities that work so hard to entertain race fans. The Wicked Cushion platform works to introduce innovative products, brands, and companies to dirt track racing and the overlooked value of dirt track Motorsports and ESports. Wicked Cushion also, develops and distributes innovative consumer brands such as Wicked Energy Gum & Wicked Relief Gum with CBD.

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