Landon Simon

INDIANAPOLIS (April 17, 2019) -- Wicked Cushion, LLC and Landon Simon Racing are excited to announce a new partnership for the 2019 season. Landon and his LSR #24 will not only join the Wicked Cushion Platform, but also represent Wicked Energy Gum this season. The partnership will officially kick off during the Powri WAR Sprints season-opening weekend April 19th (Tri-City Speedway, Granite City, IL) & April 20th (Spoon River Speedway, Canton, IL).

“We are really excited to welcome Landon and Landon Simon Racing to the Wicked Cushion platform. I have been communicating with Landon for a few months now and his approach and professionalism are great examples of what we look for when working with racing drivers and teams. He and his team have truly figured out the importance of providing value for sponsors and he is already proving to be a great partner to our Wicked Energy Gum and Wicked Relief brands,” said Matthew Henninger, founder of Wicked Cushion and Wicked Cushion brands.

A multifaceted driver out of Indianapolis, Simon will compete in 40-50 events throughout the 2019 season. The teams schedule will consist of Sprint Car, Wing Sprint Car and Midget events.

“I am very excited and thankful for the opportunity to work with Matthew and his team. The Wicked Cushion Platform is directly in line with LSR’s approach to partnerships and marketing value. This relationship has all the ingredients for success,” said Simon.

The Hayloft in Brownsburg, Ind. (a Landon Simon Racing partner) is proud to be Indiana’s first retailer of Wicked Energy Gum and Wicked Relief – CBD Gum. For more information on this retail location visit

More About Wicked Cushion New York City based Wicked Cushion is a cross-aspect marketing platform that promotes the value and opportunities associated with Dirt Track Motorsports in the United States including Virtual E-Sports racing. Our goal is to provide support to the drivers, leagues, and facilities that work so hard to entertain race fans and provide a great marketing return for sponsors. The Wicked Cushion platform works to introduce brands, companies and innovative products, such as our own Wicked Energy Gum, to dirt track racing and the overlooked value of Dirt Track Motorsports and E-Sports Competitions.

More About Landon Simon Racing Based out of Indianapolis, Ind. Landon Simon is the reigning Powri WAR Wildcard Champion. In addition to wins with Powri, USAC, and BOSS Landon has tallied regional Sprint car and Midget victories throughout his driving career. LSR would like to thank 2019 partners The Hayloft Farm-to-Table Store, Wanzer Financial, King’s Poultry, Wicked Energy Gum, Hergott Real Estate Group, Best Performance, Duncan Oil, Simpson, Keizer Wheels, BMRS, Hoosier, Rod End Supply, Astro Titanium, DRC Chassis and Indy Race Parts.

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