New Sponsor for Kraig Kinser!

Mock-Up of the 11k

Wicked Cushion and Kinser Racing Welcome Profile by Sanford as a new Partner for the 2019 Race Season

Leading Health Coaching Service Brand Teams Up with Champion Sprint Car Racer

New York, NY (MARCH 8, 2019) - Wicked Cushion, LLC announced today that it has arranged and is party to a new sponsorship agreement for Kraig Kinser and Kinser Racing. Wicked Cushion signed an associate sponsorship agreement with Profile by Sanford (Profile) for the entire 2019 race season. Additionally, Profile will join Kraig as a primary sponsor of the 11k for six events during the World of Outlaws 2019 season.

The Kinser Racing team will carry the Profile branding on the A-Frame of the 11k for the entire season and the Profile branding will be prominently displayed on the Top Wing Sideboards as a primary sponsor for the Texas Outlaw Nationals at Devil’s Bowl Speedway in Mesquite, TX on April 12th and 13th; the Spring Classic at Federated Auto Parts Raceway at I-55 in Pevely, MO on April 27th; the Patriot Nationals at The Dirt Track at Charlotte in Concord, NC on May 24th and the Music City Nationals at the Nashville Fairgrounds Speedway in Nashville, TN on May 31st and June 1st.

“We are happy to be back with Wicked Cushion for 2019,” said Kraig Kinser, driver of the Kinser Racing 11k. “We worked with Wicked Cushion at the end of 2018 and are excited that they came back to help with this new sponsorship opportunity. We are also really looking forward to having Profile on board this year and know that the race fans are going to love learning about their amazing program. I started on the Profile Plan about two weeks ago and I am already seeing great results. I have lost some weight and my energy is up even after a race. The Profile coaches have been really helpful and even keep track of my performance through some pretty cool technology”

Profile provides nutrition, activity and lifestyle coaching to encourage healthy weight loss and lasting behavior change. The program was initially designed by a Sanford Health-backed group of dieticians, exercise physiologists, physicians and researchers who came up with a model that takes the guesswork out of healthy lifestyle change. Members of the Profile program work with a certified Profile Coach to develop a personal path to achieving their goals, and they work with each member every step of the way during their personal weight loss journey.

“We are excited to join forces with Wicked Cushion and Kinser Racing this year and introduce our company to the dirt track racing world,” said Profile by Sanford CEO Nate Malloy. “At Profile, we strive to be the premier choice for healthy living and long-lasting weight loss and thoroughly believe that our core values, along with our hands-on approach to nutrition, will appeal to the racing community. “Men are beginning to focus more on their health and nutrition and are looking for solutions to help manage their diet and weight. We believe that dirt track racing is a perfect venue for Profile to meet with this growing audience of health-conscious men and women and show them how our products and services can make a difference in their life.”

“Wicked Cushion is really excited to have the opportunity to work with Kraig again this year and we are proud to have introduced another great company to our sport!” said Matthew Henninger, founder of Wicked Cushion. “Our passion for racing continues to grow and when companies like Profile and Sanford Health see the value in our sport, we get even more excite about what the future brings for our sport and the partnerships we are developing!”


Recently making its debut on the 2019 Entrepreneur Franchise 500 Ranking at No. 164, Profile® by Sanford® provides nutrition, activity and lifestyle coaching to help members lose weight and keep it off. Profile was developed by physicians and researchers at Sanford Health to take the guesswork out of healthy lifestyle change. The Profile Plan is completely personalized to each member and is implemented through one-on-one coaching to deliver sustained results. With its own line of DNA testing, smart scale technology and more than 80 signature food options, Profile helps members actively engaged in the program achieve an average 12 percent weight loss in just 12 weeks, with continued success thereafter. Diets don’t work. Profile does. For more information, visit For more information about available franchise opportunities, visit


Sanford Health, one of the largest health care systems in the U.S., is dedicated to the integrated delivery of health care, genomic medicine, senior care and services, global clinics, research and affordable insurance. Headquartered in Sioux Falls, South Dakota, the organization includes 44 hospitals, 1,400 physicians, more than 200 Good Samaritan Society senior care locations in 26 states and nine countries. Nearly $1 billion in gifts from philanthropist Denny Sanford have transformed how Sanford Health improves the human condition. For more information, visit


New York City based Wicked Cushion is a cross-aspect marketing platform and whose goal is to promote all forms of dirt track racing while helping to support the drivers, leagues, and facilities that work so hard to entertain race fans. The Wicked Cushion platform works to introduce innovative products, brands and companies to dirt track racing and the overlooked value of dirt track Motorsports and eSports.


Kinser Racing is run by the 2005 Knoxville Nationals Champion Kraig Kinser. Kraig began racing winged Sprint cars in 2000 and in 2004 was the World of Outlaws Kevin Gobrecht Rookie of the Year. In 2005 he won the prestigious Knoxville Nationals Championship (the “Indy 500” of sprint car racing), making he and his father Steve, the only father-son duo to have won the prestigious event. Kraig father is legendary sprint car driver and 20-time World of Outlaws champion Steve Kinser. In 2005 Kraig debuted and won the Automobile Racing Club of America (ARCA) race at Michigan International Speedway in Brooklyn, MI and between 2006 and 2007 made 31 starts in the NASCAR Truck Series. Kraig sits inside the top 30 on the All Time win list for the hundreds of drivers that in the history of the World of Outlaws. Kraig remains a competitive tour driver on the World of Outlaws sprint car tour.

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